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4 Simple Ways to Improve Your Online Presence

Over 85 percent of adults in the U.S. use the internet, so it is no secret that online presence is a necessity in today’s digital age. With a simple search, everything about a doctor and practice can be found almost instantly¬. Make sure your information is correct, up to date, and highlighting the important aspects of your business.

Here are 4 simple ways you can improve your online presence:

1. Optimize Your Local Listing

According to a Google statistic, 97 percent of online consumers use the internet to search for a local business. Google will often rank completed listings higher than those missing information, so it is important to make sure your business listing information is accurate, complete and up to date. Claim, verify, and update your business information on Google to provide your patients with as much information about your business as possible. It is important to consider how your information shows up on a variety of local listing sites. Make sure your information is synced and optimized with all of these sites.

2. Create and Post to Social Media Pages

Brands who engage on social media channels will experience higher loyalty from their customers. Creating social pages for your business will provide you with the opportunity to continuously update your customers. Each thing you share will potentially promote a reaction. Each reaction could lead to a new share or page like, which eventually could lead to new patients. Social media provides you with the freedom to post what you want, when you want, and to target who you want. A study found that 53 percent of people who follow brands on social media are more likely to promote that brand. Posting compelling and engaging information will give followers a first hand and personal experience with your practice, thus eventually leading to more page likes, follows, customers, etc.

3. Promote Positive Reviews

A recent study found that over 62 percent of patients will use online reviews as a first step to find a new doctor. Having a positive presence on review sites will promote new business and help retain already existing patients. Another study found that 45 percent of patients stated quality of care was most important when assessing reviews. After a positive experience, ask patients to leave reviews for you.

4. Add Keywords to Your Website

In order for patients to find you, it is important to target them correctly. Keywords are the words and phrases in the content of your website that will make it possible for patients to find your site via search engines. When designing and updating your website, be sure to add headers, descriptions, and content with information you know a patient will be searching for.

Key Takeaways:

  • Increasing your online presence can do nothing but benefit you in the long run. The sooner you begin, the sooner you will see results.
  • Keep your clients up to date and promote open communication. Gaining loyalty can potentially lead to more business.
  • Continuously update and enhance your business information. Keywords, correct addresses, and rich content will go far to increase your online presence.


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