5 Essentials for Digital Marketing to Millennials

The U.S. Census Bureau reports that Millennials (people born between 1982 and 2000) are now the largest generation in the U.S. Comfortable in the rapidly evolving digital landscape they were born into, millennials gravitate toward online channels rather than the offline channels (TV, radio, and print) popular with their parents. So reaching millennials ‘where they live’ means reaching them online. For best results, keep these essentials in mind:

1) Social networks

By 2020 millennials are projected to spend $1.4 trillion a year.*  No wonder brands are making major efforts to connect with this generation. What’s the magic word? ‘Engage.’ 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.** So just being present on social networks isn’t enough. Provide genuinely useful information, tips, and deals.

2) Authenticity

Trust plays big with millennials. They’re not taken in by advertisement. They look to people, not companies, for answers. Blogs and online reviews play a big role in influencing a millennial’s purchasing decisions. 80% of consumers go online first when evaluating a medical provider. First impressions count. You’d better be sure your listings are visible, up to date, and consistent, and that your reviews are positive.

80% of consumers go online first when evaluating a medical provider.


3) Multi-platform accessibility

Millennials are consuming content across multiple devices all day long. So be sure your content has multi-platform accessibility—desktop, mobile, and tablet. Also, be sure you’re “new platform”-friendly. Millennials are the first to check out new technology. You need to be able to continue engaging with them on these new platforms.

4) Brand loyalty

You bet. If they like you, they’ll stay with you. They’ll even post nice things about you online and refer you to their friends and family. But you need to reach millennials early and keep them engaged. Many of them expect targeted promotions and discounts as compensation for their loyalty. Which brings us to the another key aspect of reaching millennials. . .

5) Good stuff

Millennials love social media and they’ll happily connect with you there. But they expect to be treated nicely when they do. And they’re always looking for deals. Hey, why not? Think rewards--discount coupons, freebies, and privileges—anything you can do to enhance their customer experience. And remember—millennials like instant gratification.

Does all this sound like a lot to do? It doesn’t have to be. EyeCare Prime Reach is an affordable digital marketing solution to build your online presence by ensuring accuracy in all your listings, managing reviews, and expanding your social media footprint.

Want to learn more? Contact a Sales Representative for more information.

*Source: Accenture

**Source: Elite Daily

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