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CES 2017 Insights: Shifting Energy from Low-Value Transactions to High-Potential Experiences

CES 2017 Insights: Shifting Energy from Low-Value Transactions to High-Potential Experiences

Insight: Savvy retailers transferring energy from low-value transaction for high-value experiences. So can optometry.

PLEASANTON, Calif. — Who wants to waste time shopping at retail for kitchen staples, pet food and toiletries? Based on what EyeCare Prime’s Shaun Schooley saw in the halls of CES 2017, fewer and fewer consumers. Automated ordering, scheduled home shipping, and even predictive deliveries for commonly-consumed goods is on the rise. Just-in-time has entered the consumer realm.

Where does that leave optometry, with its sales of contact lenses, supplies and other products that enjoy solid margins yet also require significant time expenditures from practice staff and patients? Like supermarkets who are moving from selling groceries to supplying richer experiences such as learn-to-cook classes, some practices are poised to do the same. Automating their lens and supply sales through LensFerry frees them to refocus staff energy on higher-potential opportunities, including growing specialty areas such as sports vision, migraine treatment, nutrition and digital eye fatigue.


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CES 2017 Insights: Shifting Energy from Low-Value Transactions to High-Potential Experiences