Reaching Today’s Cross-Device Consumer

According to Pew Research, two-thirds of Americans are smartphone owners; and for many of them–those phones are their entry point to the online world (either because of no broadband at home, or because of a lack of other options for getting online). On average, adults use their smartphones every few minutes (11%) to several times a day (41%). Business Insider

Considering how many people are out there using mobile devices (not just smartphones, but tablets too), it follows that your website better look as good (and work as well) on those devices as it does on a computer. And there’s a key qualifier in the mix that may determine how or even if people interact with you on your website: speed.

57% of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. Patience may be a virtue. But when it comes to today’s consumer modus operandi, forget it. Cross-device consumers  simply don’t have the time or desire to wait around for something to work when they can so easily switch to something else that does! Remember, especially among millennials--immediate gratification is the name of the game.

67% of mobile users say that a mobile-friendly site makes them more likely to buy a product or use a service. And that brings us to another important aspect of digital marketing—how people find you in the first place. Sure, a friend could have recommended your practice. But that’s not the only way people find their way to your door.

Many people start with an online search. In fact, 80% of consumers go online first when evaluating a medical provider. So if you have a good website you’re in good shape, right? Well, guess what? Last April, Google announced it would be introducing ‘mobile-friendliness’ as a search-ranking signal. Meaning that if you’re not mobile-friendly, your site will rank lower in results. And now that’s been stepped up. Beginning in May 2016 ‘mobile friendliness’ will have an even stronger impact on website search results. It makes sense. Because of the high and ever-increasing number of mobile users, Google wants to cater to that crowd by pointing them to pages that are not only relevant to their searches, but also “mobile-friendly.” [BTW—this update from Google affects only smartphones, at least for now.]

And keep in mind that unless you show up on the first page of online search results, people may not even see you, let alone consider your products and services--no matter how wonderful they are. A Chitika study reports that 92% of Google search users click on first page results. Being “mobile-friendly” will become more and more important as time goes on—for getting people to your site in the first place and for making sure they want to come back.

EyeCare Prime Premier improves your search visibility and ensures your website is ‘mobile-friendly.’

Want to learn more? Talk to one of our sales reps!


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