The ECP Blog

Resources & content designed for the savvy eye care practitioner

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    • patient retention

    Improving Marketing for Patient Retention through Automation

    Consumers in today’s healthcare marketplace have more options at their fingertips than ever before. As a result, one of the most decisive challenges for eye care practitioners is ensuring that their […]

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    KPIs

    The Importance of Key Performance Indicators (KPIs)

    Key performance indicators (KPIs) are specific and quantifiable measurements of performance in a business. They can provide critical business insights and illuminate opportunities for greater […]

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    Taking Action Toward Recovery: Contact Lenses and COVID-19

    While 2020 was a challenging year in our practices, one thing we have learned  as we enter 2021 is that the contact lens category has remained essential during COVID-19.  Contact lens wearers may […]

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    Simple Wear and Care Tips to Share with Your Patients

    Contact lens wear and care isn’t complicated Yet just like with anything else, wearers get busy and sometimes forget to follow good practices. Lost or unread instructions, lack of time, […]

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    Patient Retention for the Long Run

    Many patients view their relationship with their eye doctor through a narrow lens. They make appointments when they need a new prescription or when they are experiencing discomfort, but they do not […]

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    patient-exam

    Four Ways a Patient Communication Software Will Increase Your Office Efficiencies

    As Paul Coelho once said, “The eyes are the mirror of the soul and reflect everything that seems to be hidden, and like a mirror, they also reflect the person looking into them”. This quote shines a […]

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    guy-texting

    Three Ways to Obtain Patient Text Messaging Consent

    With a technology shift and consumers expecting convenience, the doctor to patient relationship (and vise-versa) is also transitioning. Many patients and doctor’s offices are looking to make the […]

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    eye-innovate

    EyeInnovate - Highlights

    How often does your practice take time out to think about how to grow and how to keep up with the digital trends of today? The first ever, EyeInnovate 2018, conference was all about marketing and […]

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    openseat

    Four Ways to Reduce No-Shows

    People get busy. Sometimes, that means an upcoming appointment may slip their mind. This can be frustrating for staff, business owners and patients hoping to schedule an appointment. Here are some […]

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    self-scheduling

    How self-scheduling trends can benefit optometry practices and patients

    The convenience of online self-service has changed the way we do everything from paying bills to making a dinner reservation. Consumers increasingly expect instant access to all the information and […]

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